„If you asked me what I per­son­al­ly like the most about an event, I would say the last few min­utes before it offi­cial­ly starts. The brief moment of calm before the first guests arrive, when every­thing is set up, the team is ready and there is this feel­ing of excite­ment in the air. The idea and the con­cept have been turned into real­i­ty, a new space is cre­at­ed and a sto­ry is being told. Even though in most cas­es I’ve been plan­ning the event for weeks, some­times months, this moment nev­er fails to excite me and is always spe­cial. I am left with fas­ci­na­tion, amaze­ment and pride of what can be cre­at­ed from an idea and an emp­ty space.”

„Event man­age­ment is work­ing towards that one spe­cial moment, that makes guests and hosts shiv­er and watch in awe. When a set of dif­fer­ent ser­vice providers, well aligned and syn­chro­nized, is work­ing towards the com­mon goal: mak­ing peo­ple come togeth­er to have them become a wit­ness of that very moment. The faces when guests step into a set­ting they did not expect – eyes wide as saucers in total dis­be­lief. The light smile in antic­i­pa­tion of great food. All this is form­ing those remark­able moments, the frame­work to bring peo­ple togeth­er and to inspire them.”

„As an edi­tor, I’m always on the look­out for sto­ries. For me, a good sto­ry is just as much a part of a suc­cess­ful event as it is in any col­umn. The over­all con­cept must be coher­ent and expressed via a com­mon thread. This applies not only to the mes­sage, but also to the aes­thet­ics. From inno­v­a­tive room designs and styl­ish fur­nish­ings to the small­est details such as menu cards, sign­posts and table dec­o­ra­tions ­­– a room should be cre­at­ed to inspire. This requires a clear con­cept that leaves room for orig­i­nal­i­ty. In that I trust my intu­ition for the right mix and the trends of tomorrow.”